It may be easier to use, but the name “Dex” is causing some confusion. “People were saying, ‘I don’t want to be looking up Kinko’s in three different communities,”’ Carver-Herbert said. That way consumers don’t need to know the community where a listing is located. Instead, they’ll be included in the Spokane sections for business and residences. Individual communities in Eastern Washington, such as Cheney, Deer Park and Elk, won’t have separate sections anymore. The organization of the book also has changed slightly in response to customer demand, she said. “We’re trying to appeal to a more advanced society,” Carver-Herbert said. West has offered online service since June 1996, the Internet address (http:/ /) is displayed for the first time on the new book’s cover. People also can use the phone book online. Residences and businesses should receive their phone books within three weeks. West began distributing 363,000 new phone books in the Spokane and Coeur d’Alene markets, up from 328,700 last year. “We wanted to add more of a personality to it, to make it more memorable,” said Wendy Carver-Herbert, a spokeswoman. West Dex, “Your Directory Expert.” It’s still white and yellow, but the new directory is decorated with a symbol of a person looking through a magnifying glass, signifying the search for information. West Direct, the company’s directories now will be known as U.S. West’s white and yellow pages have adopted a new name, a new look, and an Internet address to keep up with the fast-changing ‘90s.įormerly called U.S. Unless maybe some people save them for other reasons… Everyone knows, phone books don’t leave bruises.U.S. When is Massachusetts gonna do that? If you don’t want to get the phone book, you can opt out by visiting here! I have a feeling that just like “Do Not Call” lists, the phone book will be landing on our stoops again next year.įor now, do what everyone in the neighborhood will be doing, throwing it the recycling bin. The company would also receive a penalty for each unwanted phone book delivered. (Hmmm….sounds similar to the stacks of local papers you see collecting dust waiting for the recycle bin.)īack in 2010, Seattle passed the first ordinance requiring phonebook companies to let residents opt out of getting the yellow pages. Ironically, ad rates are usually calculated on the number of phone books distributed, not people actually using the phonebook. Even though phone book revenues are starting to dwindle, companies still make a decent amount of money. In the city of Boston, this company’s name is Dex Media. Phone books are full of ads which make these companies money. Well, some regulations have been attempted to phase out the yellow pages, but many companies have fought against them – usually out of self-interest. Seems very wasteful right? So why are they still in print and getting delivered? Who is still using the phone book? Doesn’t everyone in the world have a smart phone that they can easily google or better yet, ask Siri for a phone number, address or best Italian restaurant in a 10 mile radius? It’s 2020. Yesterday, I walked out my front door and discovered sitting on my stoop, a plastic bag containing two new phone books.
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